How can marketers be trained to recognize and mitigate bias?

What are some common biases that marketers should be aware of?

Marketers should be aware of biases like confirmation bias, anchoring bias, and availability heuristic, which can affect decision-making.

How can these biases impact marketing strategies?

These biases can lead to misinterpretation of data, targeting the wrong audience, and ineffective messaging.

What training methods are effective for addressing these biases?

Effective methods include workshops, case studies, and role-playing scenarios that highlight bias in marketing.

Can you recommend any resources for further learning?

Sure! Books like 'Thinking, Fast and Slow' by Daniel Kahneman and online courses on bias in marketing are great resources.