What is transmedia branding and how does it work?

What is transmedia branding and how does it work?

Transmedia branding involves storytelling across multiple platforms, creating a cohesive narrative that engages audiences.

Can you give me an example of a brand that uses transmedia storytelling?

Sure! A great example is the Marvel Cinematic Universe, which uses films, TV shows, comics, and games to tell interconnected stories.

What are the benefits of using transmedia for a brand?

Benefits include increased audience engagement, enhanced brand loyalty, and the ability to reach diverse demographics through various media.

How can a small business implement transmedia branding?

A small business can start by creating a consistent brand story and using social media, blogs, and videos to share it across platforms.