What are some effective transmedia marketing case studies?

What are some effective transmedia marketing case studies?

Transmedia marketing involves telling a story across multiple platforms. One notable case study is the "The Dark Knight" campaign, which used various media like websites, social media, and even real-world events to engage fans.

Can you give me another example?

Sure! The "Coca-Cola Happiness Factory" campaign utilized TV ads, interactive websites, and social media to create a cohesive narrative that resonated with audiences globally.

What platforms are typically used in transmedia marketing?

Common platforms include social media, websites, mobile apps, video games, and traditional media like TV and print. Each platform contributes to the overall story.

How do brands measure the success of transmedia campaigns?

Brands often measure success through engagement metrics, brand awareness surveys, sales data, and audience reach across different platforms.