What are some effective tips for creating a transmedia strategy?
To create an effective transmedia strategy, start by defining your core story and how it can be told across different platforms.
Can you give me examples of platforms I should consider?
Sure! Consider using social media, websites, podcasts, and video platforms like YouTube to reach diverse audiences.
How do I ensure consistency in my messaging across these platforms?
Establish a clear brand voice and visual style guide that all content creators can follow to maintain consistency.
What metrics should I track to measure success?
Track engagement metrics like shares, comments, and views, as well as conversion rates to evaluate your strategy's effectiveness.
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