What is the difference between transmedia and traditional storytelling?

What is the difference between transmedia and traditional storytelling?

Transmedia storytelling involves telling a single story across multiple platforms, while traditional storytelling usually focuses on one medium.

Can you give me an example of transmedia storytelling?

Sure! A great example is the "Star Wars" franchise, which includes movies, TV shows, books, and comics, all expanding the same universe.

What are the benefits of transmedia storytelling?

Transmedia storytelling can engage audiences more deeply, allowing them to explore different facets of a story and interact with it in various ways.

Are there any downsides to transmedia storytelling?

Yes, it can be complex to manage and may confuse audiences if not executed well, leading to fragmented experiences.

How do creators decide which platforms to use for transmedia?

Creators typically consider their target audience, the strengths of each platform, and how they can best enhance the story.