What are the latest trends in audience targeting?
Some of the latest trends include hyper-personalization, AI-driven insights, and the use of data privacy measures.
How does hyper-personalization work?
Hyper-personalization uses AI to analyze user data and deliver tailored content, enhancing user engagement.
What role does AI play in audience targeting?
AI helps in analyzing large datasets to identify patterns, predict behaviors, and optimize targeting strategies.
Can you give examples of companies using these trends?
Sure! Companies like Netflix and Amazon use AI for personalized recommendations based on user behavior.
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