What are the latest trends in branding colors?
Currently, vibrant colors like teal and coral are trending, along with earthy tones and pastels. Brands are also using gradients.
Why are brands shifting towards more vibrant colors?
Vibrant colors help brands stand out in a crowded market and evoke strong emotional responses from consumers.
Can you give examples of brands using these trends?
Sure! Brands like Instagram and Spotify use vibrant gradients, while companies like Whole Foods use earthy tones to convey sustainability.
How do I choose the right color for my brand?
Consider your target audience, brand values, and the emotions you want to evoke. Testing different palettes can also help.
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