What are the latest trends in consumer research?
Some of the latest trends include personalization, the use of AI and big data, and a focus on sustainability.
How is AI changing the way we conduct consumer research?
AI is enabling more efficient data analysis, predictive modeling, and personalized consumer insights.
Can you give examples of companies successfully using these trends?
Sure! Companies like Amazon use AI for personalized recommendations, while brands like Patagonia focus on sustainability.
What challenges do researchers face with these trends?
Challenges include data privacy concerns, the need for skilled analysts, and keeping up with rapidly changing technology.
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