What are the current trends in engagement rates for social media?
Currently, engagement rates are seeing a shift towards video content, with platforms like TikTok leading the way.
How do these trends vary across different platforms?
Engagement rates tend to be higher on visual platforms like Instagram and TikTok, while text-based platforms like Twitter see lower rates.
What factors influence these engagement rates?
Factors include content type, audience demographics, posting frequency, and algorithm changes on each platform.
Can you provide examples of successful campaigns?
Sure! Brands like Nike and Wendy's have successfully used interactive content and challenges to boost engagement.
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