What are the current trends in licensing?
Some current trends in licensing include digital licensing, sustainability, and the rise of influencer partnerships.
Can you explain digital licensing?
Digital licensing refers to the permission granted to use digital content, such as software or media, often through online platforms.
How is sustainability impacting licensing?
Sustainability is leading to more eco-friendly licensing agreements, focusing on responsible sourcing and production practices.
What role do influencers play in licensing today?
Influencers are becoming key partners in licensing, helping brands reach new audiences through collaborations and endorsements.
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