What are the latest trends in marketing budgeting?
Some key trends include increased digital spending, data-driven budgeting, and a focus on ROI.
How should I allocate my budget across different channels?
Consider allocating more to digital channels like social media and SEO, while still investing in traditional media.
What tools can help with marketing budget management?
Tools like HubSpot, Marketo, and Google Analytics can help track and manage your marketing budget effectively.
Are there any common mistakes to avoid in budgeting?
Yes, avoid underestimating costs, neglecting data analysis, and failing to adjust budgets based on performance.
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