What are the latest trends in privacy laws affecting advertising?
Recent trends include stricter regulations like GDPR and CCPA, which emphasize user consent and data protection.
How do these laws impact targeted advertising?
They limit the amount of personal data advertisers can collect, making it harder to target specific audiences.
Are there any new laws on the horizon?
Yes, many countries are considering new regulations that could further restrict data usage in advertising.
What should advertisers do to comply with these laws?
Advertisers should prioritize transparency, obtain explicit consent, and regularly review their data practices.
Can you give examples of companies adapting to these changes?
Sure! Companies like Apple and Google are implementing features that enhance user privacy and limit tracking.
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