What are the latest trends in targeted advertising?
Some of the latest trends include personalized ads, AI-driven analytics, and increased focus on privacy.
How is AI changing the landscape of targeted advertising?
AI enhances targeting accuracy by analyzing consumer behavior and preferences, leading to more effective campaigns.
What role does data privacy play in targeted advertising?
Data privacy is crucial; advertisers must balance personalization with compliance to regulations like GDPR.
Can you give examples of successful targeted advertising campaigns?
Sure! Brands like Netflix and Amazon use targeted ads effectively by leveraging user data to recommend content and products.
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