What are the latest trends in Vietnamese consumer behavior?
Recent trends show a shift towards online shopping, increased demand for sustainable products, and a focus on health and wellness.
How has the pandemic affected these trends?
The pandemic accelerated online shopping and heightened awareness of health, leading consumers to prioritize hygiene and safety.
Are there specific products that are gaining popularity?
Yes, products like organic food, home fitness equipment, and eco-friendly items are seeing significant growth in demand.
What demographic is driving these changes?
Young adults and millennials are the primary drivers, as they are more tech-savvy and environmentally conscious.
How can businesses adapt to these trends?
Businesses should enhance their online presence, focus on sustainability, and tailor their marketing to resonate with younger consumers.
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