What are the key performance metrics for Twitter ads?
An example of an AI chatbot conversation about Twitter ads performance metrics.
What are the key performance metrics for Twitter ads?
The key performance metrics for Twitter ads include impressions, engagement rate, click-through rate (CTR), and conversion rate.
How do I calculate the engagement rate for my Twitter ads?
To calculate the engagement rate, divide the total engagements (likes, retweets, replies) by the total impressions, then multiply by 100.
What is a good click-through rate for Twitter ads?
A good click-through rate for Twitter ads typically ranges from 1% to 3%, but it can vary by industry.
Can you explain what conversion rate means in this context?
The conversion rate measures the percentage of users who take a desired action after clicking your ad, such as making a purchase.
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