What are the different types of market research?
There are two main types of market research: primary and secondary research. Would you like to know more about each?
Yes, please explain primary research.
Primary research involves collecting data directly from the source, such as surveys, interviews, and focus groups.
And what about secondary research?
Secondary research uses existing data, like reports, studies, and statistics, to analyze market trends.
How do I decide which type to use?
It depends on your goals, budget, and timeline. Primary research is more detailed but costly, while secondary is quicker and cheaper.
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