What is ad fraud and how can I prevent it?
Ad fraud refers to any deceptive practice that leads to the generation of false or misleading advertising metrics. It can include fake clicks, impressions, or conversions that do not represent genuine user engagement.
What are the common types of ad fraud?
Common types of ad fraud include click fraud, impression fraud, and conversion fraud. Click fraud involves automated bots generating fake clicks, while impression fraud involves fake ad views.
How can I detect ad fraud in my campaigns?
You can detect ad fraud by monitoring unusual spikes in traffic, analyzing user behavior, and using fraud detection tools that provide insights into suspicious activities.
What tools can help me prevent ad fraud?
There are several tools available, such as ClickCease, Fraudlogix, and Integral Ad Science, which help monitor and prevent ad fraud effectively.
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