What are the key advertising metrics I should track?
An example of an AI chatbot conversation about understanding advertising metrics.
What are the key advertising metrics I should track?
The key advertising metrics include CTR, CPC, ROI, conversion rate, and impressions. Would you like to know more about any specific metric?
Can you explain what CTR is and why it's important?
CTR, or Click-Through Rate, measures the percentage of people who click on your ad after seeing it. It's important because it indicates how effective your ad is at attracting attention.
What does CPC stand for and how is it calculated?
CPC stands for Cost Per Click. It's calculated by dividing the total cost of your ad campaign by the number of clicks your ad received.
How can I improve my conversion rate?
To improve your conversion rate, focus on optimizing your landing pages, targeting the right audience, and using compelling calls to action.
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