What is audience targeting in programmatic advertising?
An example of an AI chatbot conversation about audience targeting in programmatic advertising.
What is audience targeting in programmatic advertising?
Audience targeting in programmatic advertising refers to the practice of using data to identify and reach specific groups of consumers.
How does data collection work for audience targeting?
Data collection involves gathering information from various sources, such as online behavior, demographics, and interests, to create detailed consumer profiles.
What are the benefits of effective audience targeting?
Effective audience targeting can lead to higher engagement rates, improved ROI, and more personalized advertising experiences for consumers.
Can you give examples of audience targeting strategies?
Sure! Examples include behavioral targeting, contextual targeting, and lookalike targeting, each focusing on different consumer insights.
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