What are conversion rates and why are they important?
An example of an AI chatbot conversation about understanding conversion rates in marketing.
What are conversion rates and why are they important?
Conversion rates measure the percentage of users who take a desired action, like making a purchase. They're crucial for assessing marketing effectiveness.
How do you calculate a conversion rate?
To calculate a conversion rate, divide the number of conversions by the total visitors, then multiply by 100 to get a percentage.
What are some common ways to improve conversion rates?
Common strategies include optimizing landing pages, improving call-to-action buttons, and conducting A/B testing.
Can you explain A/B testing in more detail?
A/B testing involves comparing two versions of a webpage or app to see which one performs better in terms of conversion.
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