What are the different ad formats used in programmatic advertising?
An example of an AI chatbot conversation about understanding ad formats in programmatic advertising.
What are the different ad formats used in programmatic advertising?
In programmatic advertising, common ad formats include display ads, video ads, native ads, and audio ads.
Can you explain what native ads are?
Native ads are designed to blend in with the content of the platform they appear on, making them less intrusive.
How do video ads perform compared to display ads?
Video ads often have higher engagement rates than display ads, as they can convey more information and capture attention better.
What factors should I consider when choosing an ad format?
Consider your target audience, campaign goals, and the platform where the ads will be displayed.
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