What are the key metrics to track for Facebook ads?
An example of an AI chatbot conversation about understanding Facebook ad metrics.
What are the key metrics to track for Facebook ads?
The key metrics to track for Facebook ads include Click-Through Rate (CTR), Conversion Rate, Cost Per Click (CPC), and Return on Ad Spend (ROAS).
How do I calculate the Click-Through Rate?
To calculate the Click-Through Rate (CTR), divide the number of clicks by the number of impressions and multiply by 100. For example, if you had 100 clicks and 10,000 impressions, your CTR would be (100/10,000) * 100 = 1%.
What does a high Cost Per Click indicate?
A high Cost Per Click (CPC) may indicate that your ad is in a competitive market or that your targeting is too broad. It could also mean that your ad quality needs improvement.
Can you explain what Return on Ad Spend means?
Return on Ad Spend (ROAS) measures the revenue generated for every dollar spent on advertising. It's calculated by dividing the total revenue from ads by the total ad spend.
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