What are the key metrics I should track for my Facebook ads?
An example of an AI chatbot conversation about understanding Facebook ads metrics.
What are the key metrics I should track for my Facebook ads?
The key metrics to track include Click-Through Rate (CTR), Conversion Rate, Cost Per Click (CPC), and Return on Ad Spend (ROAS).
How do I calculate the Click-Through Rate?
You can calculate CTR by dividing the number of clicks your ad receives by the number of times your ad is shown, then multiplying by 100 to get a percentage.
What does a good Conversion Rate look like?
A good Conversion Rate can vary by industry, but generally, a rate between 2% to 5% is considered average.
How can I improve my ad performance?
To improve ad performance, consider A/B testing your ads, refining your target audience, and optimizing your ad copy and visuals.
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