What is first-click attribution in marketing?

What is first-click attribution in marketing?

First-click attribution is a marketing model that gives all credit for a conversion to the first touchpoint a customer interacts with.

How does it differ from last-click attribution?

Unlike last-click attribution, which credits the final touchpoint before conversion, first-click attribution focuses on the initial interaction.

What are the advantages of using first-click attribution?

It helps marketers understand which channels are effective in generating initial interest, guiding budget allocation.

Are there any drawbacks to this model?

Yes, it can overlook the influence of subsequent interactions that may also play a significant role in the conversion process.

Can you give an example of first-click attribution in action?

Sure! If a customer first clicks on a social media ad and later converts through an email, the social media ad gets full credit.