What are the FTC guidelines for advertising?
An example of an AI chatbot conversation about understanding FTC advertising guidelines.
What are the FTC guidelines for advertising?
The FTC guidelines are rules that ensure advertising is truthful and not misleading. They apply to all forms of advertising.
Can you give me examples of misleading advertising?
Sure! Examples include false claims about a product's effectiveness or not disclosing paid endorsements.
What should influencers disclose when promoting products?
Influencers should clearly disclose any material connections, like payments or free products, to their audience.
Are there penalties for violating these guidelines?
Yes, the FTC can impose fines and require corrective advertising if companies violate these guidelines.
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