What are some key preferences of Gen Z?
Gen Z tends to prefer authenticity, inclusivity, and sustainability in brands. They value experiences over material goods.
How do they feel about social media?
Social media is crucial for Gen Z. They use it for connection, self-expression, and staying informed, but they also seek authenticity.
What brands do they resonate with?
Brands like Nike, Glossier, and Patagonia resonate well with Gen Z due to their commitment to social issues and sustainability.
Are they more inclined to shop online or in-store?
Gen Z prefers online shopping for convenience, but they also enjoy in-store experiences that offer unique interactions.
What influences their purchasing decisions?
Influencers, peer recommendations, and brand values significantly influence Gen Z's purchasing decisions.
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