What are the different Google Ads bidding strategies?
An example of an AI chatbot conversation about Google Ads bidding strategies.
What are the different Google Ads bidding strategies?
Google Ads offers several bidding strategies, including Manual CPC, Enhanced CPC, Target CPA, Target ROAS, and Maximize Conversions. Each has its own advantages depending on your campaign goals.
Can you explain Manual CPC and when to use it?
Manual CPC allows you to set your own maximum cost-per-click for your ads. It's best used when you want full control over your bids and have a good understanding of your keywords' performance.
What about Target CPA? How does it work?
Target CPA (Cost Per Acquisition) automatically sets bids to help get as many conversions as possible at or below your target cost per acquisition. It's ideal for campaigns focused on driving conversions.
Are there any strategies for maximizing my ad budget?
Yes, strategies like Maximize Conversions and Target ROAS can help you get the most out of your ad budget by optimizing bids based on your goals.
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