What are impressions and clicks in digital marketing?
An example of an AI chatbot conversation about understanding impressions and clicks in digital marketing.
What are impressions and clicks in digital marketing?
Impressions refer to the number of times an ad is displayed, while clicks are the number of times users actually click on it.
Why are impressions important for my campaign?
Impressions help gauge the visibility of your ad. Higher impressions can lead to more brand awareness.
How can I increase both impressions and clicks?
You can increase impressions by optimizing your ad placements and targeting, while improving click-through rates with compelling ad copy.
What is a good click-through rate to aim for?
A good click-through rate varies by industry, but generally, 2-5% is considered average.
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