What are the key KPIs to track in programmatic campaigns?
An example of an AI chatbot conversation about understanding KPIs in programmatic campaigns.
What are the key KPIs to track in programmatic campaigns?
The key KPIs to track include CTR, CPC, CPM, conversion rate, and ROI. Each provides insights into campaign performance.
How do I calculate ROI for my programmatic campaigns?
ROI is calculated by taking the revenue generated from the campaign, subtracting the cost of the campaign, and then dividing by the cost. Multiply by 100 to get a percentage.
What does CTR stand for and why is it important?
CTR stands for Click-Through Rate. It's important because it measures the effectiveness of your ad in driving traffic to your site.
Can you explain the difference between CPC and CPM?
CPC stands for Cost Per Click, meaning you pay for each click on your ad. CPM stands for Cost Per Mille, meaning you pay for every 1,000 impressions.
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