What is the difference between qualitative and quantitative research?

What is the difference between qualitative and quantitative research?

Qualitative research focuses on understanding concepts and experiences, while quantitative research deals with numerical data and statistics.

Can you give me examples of each type of research?

Sure! An example of qualitative research is interviews or focus groups, while a survey with numerical ratings is an example of quantitative research.

When should I use qualitative research over quantitative?

Use qualitative research when exploring new ideas or understanding feelings, and quantitative when measuring or testing hypotheses.

Are there any mixed methods that combine both?

Yes, mixed methods research combines both qualitative and quantitative approaches to provide a more comprehensive analysis.