What are rating scales and how do they work?

What are rating scales and how do they work?

Rating scales are tools used to measure attitudes, opinions, or behaviors. They typically consist of a range of values, such as 1 to 5 or 1 to 10, where respondents indicate their level of agreement or satisfaction.

Can you give me an example of a rating scale?

Sure! A common example is a customer satisfaction survey that asks, "On a scale of 1 to 5, how satisfied are you with our service?" where 1 is 'very dissatisfied' and 5 is 'very satisfied'.

What are the different types of rating scales?

There are several types, including Likert scales, semantic differential scales, and numerical rating scales. Each serves different purposes in data collection.

How do I choose the right rating scale for my survey?

Consider your objectives, the type of data you need, and your audience. For example, Likert scales are great for measuring attitudes, while numerical scales can quantify performance.