What are remarketing audiences and how do they work?

What are remarketing audiences and how do they work?

Remarketing audiences are groups of users who have previously interacted with your website or app. They allow you to target ads to these users to encourage them to return and complete a desired action.

How can I create a remarketing audience?

You can create a remarketing audience using tools like Google Ads or Facebook Ads. You'll need to set up tracking on your site to collect data on user interactions.

What types of audiences can I create?

You can create audiences based on various criteria, such as users who visited specific pages, added items to their cart but didn't purchase, or engaged with your content.

How effective is remarketing compared to regular advertising?

Remarketing is often more effective because it targets users who are already familiar with your brand, leading to higher conversion rates.