What is targeted advertising and how does it work?

What is targeted advertising and how does it work?

Targeted advertising is a marketing strategy that uses data to deliver ads to specific audiences based on their interests and behaviors.

What kind of data is used for targeted advertising?

Data used includes browsing history, demographic information, and user interactions on social media.

Is targeted advertising effective?

Yes, it can be very effective as it reaches users who are more likely to be interested in the product or service.

Are there any privacy concerns with targeted advertising?

Yes, privacy concerns arise from data collection practices, leading to discussions about consent and data protection.