What are the key metrics to track for Twitter ads?
An example of an AI chatbot conversation about understanding Twitter ad metrics.
What are the key metrics to track for Twitter ads?
The key metrics to track for Twitter ads include impressions, engagement rate, click-through rate (CTR), and conversions.
How do I calculate the engagement rate?
The engagement rate is calculated by dividing the total engagements (likes, retweets, replies) by the total impressions, then multiplying by 100.
What is a good CTR for Twitter ads?
A good CTR for Twitter ads typically ranges from 1% to 3%, but it can vary based on the industry and campaign goals.
Can you explain what conversions mean in this context?
Conversions refer to the number of users who take a desired action after interacting with your ad, such as making a purchase or signing up.
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