What are the key factors influencing Vietnamese consumer behavior?
Key factors include cultural values, social influences, economic conditions, and digital engagement.
How does culture specifically impact their purchasing decisions?
Culture shapes preferences, brand loyalty, and the importance of family in decision-making.
What role does social media play in their buying habits?
Social media is crucial for product discovery, peer recommendations, and brand engagement among Vietnamese consumers.
Are there any specific trends in Vietnamese consumer behavior right now?
Yes, trends include a shift towards online shopping, sustainability, and health-conscious products.
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