What are URL parameters and how do they work in analytics?
An example of an AI chatbot conversation about URL parameters in analytics.
What are URL parameters and how do they work in analytics?
URL parameters are strings of text added to the end of a URL to pass data. In analytics, they help track user behavior.
Can you give me an example of how to use URL parameters for tracking?
Sure! For instance, you can add parameters like ?utm_source=google&utm_medium=cpc to track traffic from Google Ads.
How do these parameters affect my analytics reports?
They allow you to segment your traffic sources, measure campaign performance, and understand user engagement better.
Are there any best practices for using URL parameters?
Yes, keep them concise, use consistent naming conventions, and avoid using too many parameters to maintain clarity.
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