What is user journey mapping and why is it important?
User journey mapping is a visual representation of the steps a user takes to achieve a goal with a product or service. It's important because it helps identify pain points and opportunities for improvement.
How do I create a user journey map?
To create a user journey map, start by defining your user personas, then outline their goals, touchpoints, and emotions throughout their interaction with your product.
What tools can I use for user journey mapping?
There are several tools available, such as Miro, Lucidchart, and Smaply, which can help you create detailed user journey maps.
Can you give me an example of a user journey map?
Sure! An example could be a user journey map for an e-commerce site, showing steps from product discovery to checkout, highlighting user emotions and potential frustrations.
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