How can I effectively use email marketing to promote my book?
You can start by building a targeted email list of readers interested in your genre. Offer a free chapter or exclusive content to encourage sign-ups.
What kind of content should I include in my emails?
Include updates about your book, behind-the-scenes insights, special promotions, and engaging content like author interviews or book recommendations.
How often should I send out emails?
Aim for a balance; sending one email per month is a good start. You can increase frequency during book launches or special events.
What tools can I use for email marketing?
Popular tools include Mailchimp, Constant Contact, and ConvertKit. They offer templates and analytics to track your campaigns.
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