How can I effectively use email marketing for my CSA?
You can start by building a targeted email list of your subscribers and customers. Offer incentives for sign-ups, like discounts or exclusive content.
What type of content should I include in my emails?
Include updates on your farm, seasonal produce availability, recipes, and tips for using your products. Engaging visuals can also help!
How often should I send out emails?
Aim for a consistent schedule, like bi-weekly or monthly. Adjust based on your audience's engagement and feedback.
Can I automate my email marketing?
Yes, using platforms like Mailchimp or Constant Contact allows you to automate campaigns, segment your audience, and track performance.
What metrics should I track to measure success?
Focus on open rates, click-through rates, and conversion rates. These metrics will help you understand your audience's engagement.
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