How can I use financial ratios to make better business decisions?
Financial ratios help assess a company's performance and financial health, guiding your decisions. Which ratios are you interested in?
I'm particularly interested in profitability ratios. Can you explain a few?
Sure! Key profitability ratios include the gross profit margin, net profit margin, and return on equity. They show how well a company generates profit.
How do I calculate the net profit margin?
The net profit margin is calculated by dividing net income by total revenue and multiplying by 100. It shows the percentage of revenue that becomes profit.
Can you give me an example of how to interpret a low net profit margin?
A low net profit margin may indicate high costs or pricing issues. It suggests the company might need to improve efficiency or reconsider its pricing strategy.
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