What are redirects in SEO and how do I use them?

What are redirects in SEO and how do I use them?

Redirects are techniques used to send both users and search engines to a different URL than the one they originally requested. They are essential for maintaining SEO value when URLs change.

What types of redirects are there?

The most common types are 301 (permanent) and 302 (temporary) redirects. A 301 redirect passes most of the SEO value to the new URL, while a 302 does not.

When should I use a 301 redirect?

You should use a 301 redirect when a page has permanently moved to a new location. This helps preserve the SEO ranking of the original page.

Can redirects affect my website's SEO negatively?

Yes, if used incorrectly, redirects can lead to issues like redirect chains or loops, which can harm your SEO. It's important to implement them properly.

How can I check if my redirects are working?

You can use tools like Google Search Console or various online redirect checkers to verify if your redirects are functioning correctly.