What are UTM parameters and can you give me some examples?
An example of an AI chatbot conversation about UTM parameters and their usage in tracking campaigns.
What are UTM parameters and can you give me some examples?
UTM parameters are tags added to a URL to track the performance of campaigns. For example, you can use 'utm_source', 'utm_medium', and 'utm_campaign'.
Can you provide a specific example of a UTM parameter in a URL?
Sure! A URL might look like this: 'https://example.com/?utm_source=newsletter&utm_medium=email&utm_campaign=spring_sale'.
How do I use these parameters in my marketing campaigns?
You can add UTM parameters to your links in emails, social media posts, or ads to track where your traffic is coming from.
What tools can I use to analyze the data from UTM parameters?
Google Analytics is a popular tool for analyzing UTM parameters. It helps you see how different campaigns are performing.
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