What are UTM parameters and how do they work?
An example of an AI chatbot conversation about UTM parameters and their usage in tracking campaigns.
What are UTM parameters and how do they work?
UTM parameters are tags added to URLs to track the performance of campaigns in Google Analytics. They help identify the source, medium, and campaign name.
Can you give me an example of a UTM parameter?
Sure! A UTM parameter might look like this: ?utm_source=google&utm_medium=cpc&utm_campaign=spring_sale. This tells you the traffic came from a Google ad for a spring sale.
How do I create UTM parameters for my website?
You can create UTM parameters manually by adding them to your URLs, or you can use tools like the Google Campaign URL Builder for easier creation.
What common issues should I be aware of when using UTM parameters?
Common issues include inconsistent naming conventions, forgetting to use them on all links, and not tracking them properly in your analytics.
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