What are the best practices for UTM tracking?
The best practices for UTM tracking include using consistent naming conventions, keeping it simple, and testing your links.
Can you explain what UTM parameters are?
UTM parameters are tags added to a URL that help track the performance of campaigns in Google Analytics.
How can I ensure my UTM links are organized?
You can use a spreadsheet to document your UTM links, categorize them by campaign, and maintain a consistent format.
What tools can I use to create UTM links?
You can use Google's Campaign URL Builder, Bitly, or other link shorteners that support UTM parameters.
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