How does value perception affect pricing strategies?
Value perception is how customers view the worth of a product or service, influencing their willingness to pay.
Can you give me an example of a company that uses value perception in their pricing?
Sure! Apple is a great example; they price their products based on perceived value, emphasizing quality and brand prestige.
What factors influence value perception?
Factors include brand reputation, product quality, customer experience, and market trends.
How can a business improve its value perception?
Businesses can improve value perception by enhancing product quality, providing excellent customer service, and effective marketing.
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