What is the difference between value and price in customer loyalty?
Value refers to the perceived benefits a customer receives from a product or service, while price is the amount they pay for it.
How does understanding this difference impact customer loyalty?
Understanding this difference helps businesses focus on delivering value, which can enhance customer satisfaction and loyalty.
Can you give an example of a brand that excels in providing value?
Sure! Brands like Apple and Amazon focus on delivering exceptional value through quality products and customer service.
What strategies can companies use to enhance perceived value?
Companies can enhance perceived value by improving product quality, offering excellent customer service, and creating a strong brand image.
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