What are the key metrics to track in video marketing?
The key metrics to track in video marketing include views, engagement rate, click-through rate, and conversion rate.
How do I calculate the engagement rate for my videos?
Engagement rate is calculated by dividing the total engagement (likes, comments, shares) by the total views, then multiplying by 100.
What is a good click-through rate for video ads?
A good click-through rate for video ads typically ranges from 1% to 3%, but it can vary by industry.
Can you explain the importance of conversion rate in video marketing?
Conversion rate measures how many viewers take a desired action after watching your video, indicating its effectiveness.
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