What are virtual focus groups and how do they work?
An example of an AI chatbot conversation about virtual focus groups and their functionality.
What are virtual focus groups and how do they work?
Virtual focus groups are online discussions where participants share their opinions on products or services. They use video conferencing tools to connect.
What are the benefits of using virtual focus groups over traditional ones?
Virtual focus groups offer flexibility, cost-effectiveness, and access to a wider audience, allowing for diverse insights.
How do I recruit participants for a virtual focus group?
You can recruit participants through social media, email lists, or specialized market research platforms that connect you with potential respondents.
What tools do I need to conduct a virtual focus group?
You'll need a reliable video conferencing platform, a discussion guide, and tools for recording and analyzing the session.
Can you give me tips for moderating a virtual focus group?
Sure! Be prepared with questions, encourage participation, manage time effectively, and create a comfortable environment for open discussion.
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