What is the difference between a vision statement and a mission statement?

What is the difference between a vision statement and a mission statement?

A vision statement outlines what an organization wants to achieve in the future, while a mission statement defines its purpose and primary objectives.

Can you give me examples of each?

Sure! A vision statement might be "To create a world where everyone has access to clean water." A mission statement could be "To provide sustainable water solutions to communities in need."

Why are both statements important for a business?

Both statements guide the organization's strategy and decision-making. The vision inspires long-term goals, while the mission focuses on day-to-day operations.

How often should these statements be reviewed?

It's a good practice to review them every few years or when significant changes occur in the organization or its environment.