How can charities benefit from website analytics?
Charities can use website analytics to understand visitor behavior, optimize their online presence, and improve fundraising efforts.
What specific metrics should charities focus on?
Charities should focus on metrics like visitor demographics, page views, bounce rates, and conversion rates to gauge effectiveness.
Can you recommend any tools for tracking these metrics?
Sure! Google Analytics, Matomo, and Hotjar are great tools for tracking website metrics and gaining insights.
How often should charities review their analytics data?
It's best to review analytics data monthly to identify trends and make timely adjustments to strategies.
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